The rebranding of PROMIX brand
The PROMIX brand has been on the market since 2016, supplying bakeries, confectioneries, ice cream parlors and gastronomy with high-quality semi-finished products for the production and baking of bread, cakes and other tasty pastries.
In its very wide offer, in which the quality of raw materials is the most important, the PROMIX brand offers: from various types of flour, baker's yeast and various grains, to ready-made and proven baking mixes and even accessories and baking equipment.
In its very wide offer, in which the quality of raw materials is the most important, the PROMIX brand offers: from various types of flour, baker's yeast and various grains, to ready-made and proven baking mixes and even accessories and baking equipment.
In order to emphasize the high quality of services and products, we decided to indicate the natural origin of raw materials from the brand's offer as part of the rebranding.
New logo idea
In the new logo of the PROMIX brand, we have combined 2 elements:
+ a symbol of a tree growing on a field;
+ capital letter "P" - from the brand name.
+ capital letter "P" - from the brand name.
New visual communication of the PROMIX brand
We based the new visual communication on additional graphic elements that enable the presentation of the wide range of the PROMIX brand offer, both in traditional and digital channels.
We used a system of icons to present the offer, and we decided to crop the image photos in characteristic shapes, indicating the purpose of the semi-finished products.
As part of the rebranding of the PROMIX brand, we have prepared designs for both direct contact prints and promotional materials.
